FIR Book Review: Measure What Matters by Katie Paine

Measure What Matters by Katie Paine.

FIR Book Reviews editor Bob LeDrew reviews Katie Paine’s latest book, Measure What Matters. Katie – longtime friend of FIR – previously wrote Measuring Public Relationships.

From the inside front cover of Measure What Matters: "If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure What Matters.

Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues. The right data tells you whether you’re getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying, thinking, and doing. It reveals which of your methods work and which ones don’t."

The book’s website is at kdpaine.blogs.com/measure_what_matters.

Get this podcast:

Measure What Matters by Katie Paine
Publisher: Wiley
252 pages
Published March 15, 2011
ISBN-10: 0470920106
ISBN-13: 978-0470920107

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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