FIR Book Reviews editor Bob LeDrew reviews Katie Paine’s latest book, Measure What Matters. Katie – longtime friend of FIR – previously wrote Measuring Public Relationships.
From the inside front cover of Measure What Matters: "If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure What Matters.
Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues. The right data tells you whether you’re getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying, thinking, and doing. It reveals which of your methods work and which ones don’t."
The book’s website is at kdpaine.blogs.com/measure_what_matters.
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Measure What Matters by Katie Paine
Published March 15, 2011
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)