David Spark, of Spark Media Solutions, produces content for clients that helps them establish their voice within their industries. He calls content "the currency of social media."
"If you want to be visible, you must have an editorial voice that can be traded via social media, and found via search engines," he explains on his website. "Marketing, PR, and branding alone are not sufficient, they can only amplify your voice. You must become a media network and have your own voice."
In this FIR Interview, co-host Shel Holtz talks with David about the notion of companies becoming publishers, how to ensure that content is shared and how to assess its value. David also shares a case study involving security company Tripwire, the focus of a recent Spark Media Solutions white paper.
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About our Conversation Partner
For more than sixteen years Spark and his articles have appeared in more than 30 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s Cranky Geeks, and TechTV. He blogs regularly on the Spark Minute and is a regular contributor for Mashable, Socialmedia.biz, Technologizer, and KQED’s This Week in Northern California.
Connect with David on Twitter: @dspark.
Download the white paper How to Become One of the Most Respected Companies in Your Industry (PDF).
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)