FIR Live #23 – July 30, 2011: Every Company is a Media Company

As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven.

Tom Foremski, who coined the phrase "Every company is a media company," and Cisco Systems Network editor Wendy Tanaka join Neville and Shel for a discussion about content strategies.

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About our Conversation Partners

tomforemskiTom Foremski has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984. He worked full time for the Financial Times from 1999 to 2004 and contributed articles from 1985 onwards. He currently publishes Silicon Valley Watcher, reporting on the business and culture of Silicon Valley. It is a news site/blog also featuring other reporters and editors.

Connect with Tom on Twitter at @tomforemski.

wendytanakaWendy Tanaka is social media communications manager at Cisco Systems, where she works on The Network, Cisco’s recently-relaunched content-focused newsroom.

It’s her first corporate job; previously she served as technology editor at Forbes and as managing editor of Red Herring magazine. She also spent six years as a business writer at the Philadelphia Inquirer.

Connect with Wendy on Twitter at @FromWendy.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.