FIR Interview: Jonny Bentwood on Tweetlevel and Bloglevel

Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings – typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers.

In this FIR Interview, Neville Hobson, talks with Jonny Bentwood at Edelman London about BlogLevel and version 2.0 of TweetLevel, free tools that allow communicators to identify who is influential on a particular topic, on a designated platform. Dubbed by Edelman as "a GPS for navigating influence on any topic," TweetLevel finds the influentials on Twitter and BlogLevel does the same in the blogosphere. Both were launched in July 2011.

The conversation embraced an explanation of what the two tools enable communicators to do, how Tweetlevel in particular is positioned against other ranking tools such as Klout and PeerIndex, and considers the different types of influencer – it’s not just one bucket.

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About our Conversation Partner

Jonny Bentwood joined Edelman as Head of Analyst and Influential Engagement in 2006. An advocate and evangelist of social media, Jonny created TweetLevel, BlogLevel and the Social Media Index and is the author of a white paper focussing on online influence. His work has featured on CNN, Sky News, the BBC, Reuters, the Guardian, Mashable, AdAge, The Next Web and ReadWriteWeb.

Previously at Metia where he created and developed the company’s successful analyst relations division where he led all of Microsoft’s AR in EMEA. Jonny has led a range of campaigns for technology vendors covering both consumer and enterprise segments. His experience on clients include Intel, Xbox 360, HP, Orange, Motorola, Microsoft, Adobe, HDS, Reuters, FileNet, BT, Misys, AMD and Siebel. Prior to this, he worked at Informa, the telecoms analyst house, and as an IT consultant.

Understanding how AR has evolved over the past 10 years, Jonny monitors analysts use of social media and publishes a league table of analyst bloggers and tweeters every quarter and has the highest ranked analyst relations blog (Technobabble 2.0).

Jonny is a director and founding member of the Institute of Industry Analyst Relations (IIAR) and is a regular speaker on analyst relations and social media, including the Royal Institute, Forrester’s IT Forum, Oxford University and Social Media Week. Jonny is a Leeds Metropolitan University graduate.

Connect with Jonny on Twitter: @JonnyBentwood.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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