We see constant news reports these days of layoffs in technology, banks, the media and other industry sectors. The reasons are varied but commonly relate to taking drastic action to restructure and, in some cases, even survive as going concerns. The events are global and the numbers are often astounding,…
As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven. Tom Foremski, who coined the phrase "Every company is a media company," and Cisco Systems Network editor Wendy Tanaka join Neville and…
Tom Foremski (of Silicon Valley Watcher) and Oliver Starr (chief evangelist from Pearltrees) started the SF Curators Salon a few months back. It’s an informal gathering of folks from the San Francisco Bay Area who are interested in content curation in all its various forms. The July 27 meeting featured…
ZDNet reports on a new survey of senior executives where those surveyed are clear that social media is crucial to customer care from a listening and monitoring perspective, but they’re not so clear on who is responsible for engaging with those customers via social channels. ZDNet summarizes the key metrics:…
The idea of having to pay to share links to online content published by the mainstream media is one that has stimulated much debate in the UK in recent months. Not only that, it’s generated strong opposition in the PR community, and has been to court. It’s also been the…
Yesterday, the Court of Appeal in London ruled in favour of the Newspaper Licensing Agency (NLA) in a long-running legal battle over licensing of links to content published in the mainstream media. The latest ruling upheld an earlier court decision that anyone copying and supplying UK newspaper web content, or…
Here’s a thought about social media – what your CEO and other senior executives want from it can differ from what you, the communicator or marketer, want from it. So a briefing about social media for CEOs needs to have a very different focus than one designed for communicators and…
Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China has 100 million mobile apps and microblogging is booming, Dan…
