A sign of things to come

We see constant news reports these days of layoffs in technology, banks, the media and other industry sectors. The reasons are varied but commonly relate to taking drastic action to restructure and, in some cases, even survive as going concerns. The events are global and the numbers are often astounding, with such disruptions sometimes directly affecting tens of thousands of people and indirectly many others as those out-of-work are launched into the seeking-work market. The human and social costs are…

FIR Live #23 – July 30, 2011: Every Company is a Media Company

As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven. Tom Foremski, who coined the phrase "Every company is a media company," and Cisco Systems Network editor Wendy Tanaka join Neville and Shel for a discussion about content strategies. Get this podcast: Download the MP3 file (23.2Mb, 57:56) Get the show on iTunes Subscribe to the FIR RSS feed Get the FIR…

FIR Speakers and Speeches: July 2011 SF Curators Salon

Tom Foremski (of Silicon Valley Watcher) and Oliver Starr (chief evangelist from Pearltrees) started the SF Curators Salon a few months back. It’s an informal gathering of folks from the San Francisco Bay Area who are interested in content curation in all its various forms. The July 27 meeting featured brief presentations from Christine McCaull, one of the organizers of TEDx San Francisco, and Ken E. Kaplan, who works on Intel’s Free Press. Tom Abate from the San Francisco Chronicle…

C-Suite perspectives on social media (they get it, sort of)

ZDNet reports on a new survey of senior executives where those surveyed are clear that social media is crucial to customer care from a listening and monitoring perspective, but they’re not so clear on who is responsible for engaging with those customers via social channels. ZDNet summarizes the key metrics: 52 percent of senior executives say social media is part of their customer service operations. 57 percent of execs see social media as a way to garner customer input and…

NLA licensing creates FUD says Meltwater

The idea of having to pay to share links to online content published by the mainstream media is one that has stimulated much debate in the UK in recent months. Not only that, it’s generated strong opposition in the PR community, and has been to court. It’s also been the subject of an awareness-raising campaign with members of Parliament. It’s a big topic, one that has attracted opinion and commentary from many voices, and was a central feature in a…

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