FIR Interview: Brian Solis

FIR co-host Shel Holtz talks with Brian Solis about the update to his book Engage!, among other topics, including social business and the role of frontline employees in representing their organizations online.

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About our Conversation Partner

briansolis2Brian Solis is a Principal Analyst at Altimeter Group. Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result, CRM Magazine named Brian as an influential leader of 2010.

Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. His latest book Engage! is an award winning reference guide for businesses to build, cultivate and measure success in the social web. A digital analyst, business strategist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, and culture.

His blog,, is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Brian is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He actively contributes to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable. joining Altimeter Group, Brian led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups since 1999 as Principal of FutureWorks.

Connect with Brian on Twitter at @BrianSolis.

The revised and updated Engage! (336 pages, from Wiley) is available from Amazon in the US, Canada and the UK.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.