Pull up a chair and make yourself comfortable. Block out 15 minutes of your time to watch a story, a corporate video with a difference. Watch it full screen in high definition and turn up the sound a little.
Ready? Then let’s begin.
(If you don’t see the video embedded above, watch it at Vimeo.)
This is a video that portrays the experiences and views of some opinion leaders who present credible perspectives on social media in the workplace – why it matters and what it means to the contemporary organization.
There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered. On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channels.
This isn’t a video that will try to convince you of something other than some believable thinking and points of view. I believe that’s one of the powerful strengths of the overall story and the ten people telling it, and why it’s worth 15 minutes of your time.
Here’s who you’ll hear from when you watch:
- Marco Forgione, IVCA
- Rebecca Richmond, Melcrum
- Stefan Stern, Edelman London
- Richard Dennison, BT
- Helen Dunne, CorpComms magazine
- Neil Gibbons, Communicate magazine
- David Ferrabee, Able and How
- Madeleine Kavanagh, Deutsche Bank
- Livio Hughes, Headshift
- Neville Hobson (that’s me)
If you like what you see – and even if you’re not sure – you’re welcome to share or download the video under the terms of the Creative Commons copyright license assigned to it by the makers. Especially take it to the C-suite.
If you’d care to share your thoughts here, please leave a comment. Thanks.
- Social Media @ Work premieres June 17
- FIR Interview: Robin Block and David Ferrabee on social media and internal communications – March 14, 2011