The Thank You Economy by Gary Vaynerchuk.
FIR Book Review editor Bob LeDrew reviews Gary Vaynerchuk’s new book, The Thank You Economy. Vaynerchuk earlier hit the bestseller charts with Crush It. He oversaw spectacular growth of Wine Library through the use of social media. He was also a guest on FIR Live #15.
Here’s the Amazon product description of the book: "The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy – it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to."
The book’s website is at ThankYouEconomyBook.com.
Get this podcast:
The Thank You Economy by Gary Vaynerchuk
Hardcover: 256 pages
Published March 2011
Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)