Welcome to the Fifth Estate, by Geoff Livingston.
FIR co-host Shel Holtz reviews Geoff Livingston’s Welcome to the Fifth Estate. Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.
Here’s the Amazon product description of the book: "Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape."
The book’s website is at geofflivingston.com/fifth-estate.
Get this podcast:
Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
Paperback, 216 pages
Published May 31, 2011
Purchase at Amazon US, Amazon Canada, or Amazon UK. Not currently available in a Kindle edition.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is Pocketbook; by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross posted from For Immediate Release, Shel’s and my podcast blog.)