FIR Book Review: Welcome to the Fifth Estate

fifthestateWelcome to the Fifth Estate, by Geoff Livingston.

FIR co-host Shel Holtz reviews Geoff Livingston’s Welcome to the Fifth Estate. Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.

Here’s the Amazon product description of the book: "Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape."

The book’s website is at

Get this podcast:

Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
Paperback, 216 pages
Published May 31, 2011
ISBN-10: 0910155860
ISBN-13: 978-0910155861

Purchase at Amazon US, Amazon Canada, or Amazon UK. Not currently available in a Kindle edition.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

(Cross posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.