FIR co-host Shel Holtz explores how Intel is taking steps to become a media company in this interview with Intel Free Press managing editor Bill Calder. According to the About page on the site, "The Intel Free Press is a tech news beta from Intel Corporation, covering technology and innovation stories that are often overlooked or warrant more context and deeper reporting. The stories here are reported and produced by writers employed by the company with a focus on people, technology, … [Read more...] about FIR Interview: Bill Calder, Managing Editor, Intel Free Press
Archives for June 2011
Taking link licensing to a higher level
A new development in the 'pay per click' links licensing conflict in the UK is about to move things up a level, one designed to raise awareness among members of Parliament and which might influence the future of a system that has won little support in the public relations industry. To concisely re-cap: from early 2010, anyone copying and supplying UK newspaper web content to others for a fee (monitoring or press clippings agencies to PR agencies, for instance, and from those PR agencies to … [Read more...] about Taking link licensing to a higher level
The Hobson and Holtz Report – Podcast #605: June 27, 2011
Content summary: Donna Papacosta's IABC presentation and FIR Interview with Brian Solis posted; a quick note on AVEs; listener comments from the FIR Room on Friendfeed; Ragan promo; News That Fits: Marriott introduces Facebook game for recruiting, Dan York reports from the EComm Show in Burlingame CA on "voice 3.0" and more, the Media Monitoring Minute with CustomScoop, new private podcasting service Cinchcast looks great but price is terrible, Donna Papacosta reports from Toronto on … [Read more...] about The Hobson and Holtz Report – Podcast #605: June 27, 2011
Scroll 7" tablet first impressions
If you're in the market for a tablet computer, you have a number of options. The obvious one, that everyone talks about, is the iPad. It was the brand that rebooted an entire market and quickly established the benchmark for what a desirable consumer product could be when it launched in early 2010. Enthusiasts said it was the only game in town: some people would say that is still the case today with the iPad2, launched a few months ago. That brand-love and feature set come at a premium price, … [Read more...] about Scroll 7" tablet first impressions
FIR Interview: Brian Solis
FIR co-host Shel Holtz talks with Brian Solis about the update to his book Engage!, among other topics, including social business and the role of frontline employees in representing their organizations online. Get this podcast: Download the MP3 file (10.9Mb, 27:20) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device) About our Conversation Partner Brian Solis is … [Read more...] about FIR Interview: Brian Solis
Tesco connects busy shoppers with QR codes
One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them. Surely you can do better than simply get a company's regular website - too often not optimized for mobile use - or search engine results when you scan the code on your mobile device. Actually, I think there are plenty of imaginative uses being made of these square data-rich barcodes that provide the consumer and code-creator alike with a valuable experience. Here's one more - what UK … [Read more...] about Tesco connects busy shoppers with QR codes
FIR Speakers and Speeches: Donna Papacosta on digital storytelling
Canadian communicator Donna Papacosta - and the voice that guides you on how to comment on FIR - delivered an All-Star presentation at the IABC 2011 World Conference that took place June 12-15 titled “Fascinate Your Audience with Digital Storytelling.” Donna has graciously permitted us to share the audio of her session on FIR, along with a PDF of the presentation. Download presentation PDF 4.7Mb Get this podcast: Download the MP3 file (62.9Mb, 68:45) Get the show on iTunes … [Read more...] about FIR Speakers and Speeches: Donna Papacosta on digital storytelling
Time to get with the mobile program
Another sign that mobile is increasingly the way more people access the internet, bypassing traditional computers in their hunt for information, comes in a post on GigaOM highlighting the growth is usage of mobile devices notably the iPad and Android smartphones. While GigaOM's post quotes much detail from a report by US cloud networking provider Meraki about the findings, you have only to glance at these two charts from the post to see the dramatic state of a market clearly dominated by two … [Read more...] about Time to get with the mobile program