The Hobson and Holtz Report – Podcast #599: May 16, 2011

Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits – the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what to do: the roles individual firms and the professional associations should play, our roles as communicators and opinion-formers in the social spaces; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook / Google / Burson Marsteller: the war for control of your information; PollStream promo; Michael Netzley reports from Singapore; music from Ultraviolet Hippopautamus; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for April 4, 2011: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

FIR on Friendfeed

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 23…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. How Burson Marsteller can emerge from its Facebook PR fiasco — NevilleHobson.com

    […] On Monday May 16, Shel Holtz and I will be discussing this kerfuffle in episode 599 of FIR The Hobson and Holtz Report, our weekly business podcast. If you have an opinion you’d like to share – text or an audio comment – just send it to us at fircomments@gmail.com, or tweet us a link, and we’ll include it in the show. [Update May 16] Podcast published: The Hobson and Holtz Report – Podcast #599: May 16, 2011 […]

Comments are closed.
Close