FIR Book Reviews editor Bob LeDrew reviews Simon Salt’s Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune 500 companies. Before starting his firm, he participated in three successful startups. Salt is in the process of conducting a social media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit and SXSW 2011.
According to the book’s jacket, "Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments… craft and execute winning strategies on realistic budgets… measure activity and calculate ROI… avoid costly mistakes… and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits."
The book’s website is at SocialLocationMarketing.com.
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Social Location Marketing, by Simon Salt
Paperback, 240 pages
Published: February 2011
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)