Social Location Marketing, by Simon Salt.
FIR Book Reviews editor Bob LeDrew reviews Simon Salt’s Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune 500 companies. Before starting his firm, he participated in three successful startups. Salt is in the process of conducting a social media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit and SXSW 2011.
According to the book’s jacket, "Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments… craft and execute winning strategies on realistic budgets… measure activity and calculate ROI… avoid costly mistakes… and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits."
The book’s website is at SocialLocationMarketing.com.
Get this podcast:
Social Location Marketing, by Simon Salt
Paperback, 240 pages
Published: February 2011
Purchase at Amazon US, Amazon Canada, or Amazon UK. Available in Kindle edition.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is Pocketbook; by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross posted from For Immediate Release, Shel’s and my podcast blog.)