If FIFA looks like it’s in a crisis…

Updated on June 4, 2011 When is a crisis not really a crisis? The answer is simple, according to the president of FIFA, the world governing body of professional football. FIFA has been embroiled in a scandal of alleged bribery and corruption for months with no end in sight. In an ill-tempered press conference yesterday, FIFA president Sepp Blatter – standing for re-election this week in a farcical-looking exercise where he is now the only candidate – insists that FIFA…

The Hobson and Holtz Report – Podcast #601: May 30, 2011

Content Summary: FIR Book Review coming of Geoff Livingston’s "Fifth Estate"; Shel was at BlogWorld New York for a day; Shel and Neville interviewed by Kelly Kass, SimplyCommunicate; Neville on Simply.TV this week; Update: Twitter, freedom of speech, privacy and the law; listener comments from the Friendfeed FIR Room; Ragan promo; News That Fits: Toyota owners to get a private social network and Ford’s developing medical tech for cars and drivers, Dan York reports on the Urban Outfitters alleged design…

Social media engagement huge in China

Updated on May 30, 2011 Experian, the global information services company, launched its Experian Hitwise measurement service in China a few days ago. The press release says that the new service will help meet increasing demand from domestic and international marketers for tools to improve their online marketing, content development, affiliate strategies and search tactics for the Chinese market. I was especially interested in commentary on the Chinese market by Robin Goad, Hitwise UK’s research director, who adds some sharp…

Tips for being social at conferences

A reality today at many conferences and other large-scale organized events is that attendees at those events are going to tweet, post photos, comment on walls and otherwise talk online about what they’re experiencing (or anything else that comes to mind). Even where event organizers recognize this reality – and there are many who don’t – there’s little some do to help make it an effective experience for all on the day itself beyond having a Twitter hashtag if you’re…

Story-telling the Audi way

German car maker Audi has published a terrific video that tells a compelling story about teamwork, technology, individual courage and stamina – all requisite elements of what Audi looks for to win the Le Mans 24-Hour Race again this year (it takes place at Le Mans in France on June 11-12). I imagine, too, that not coincidentally, such words fit with Audi’s brand attributes and values: Vorsprung durch Technik in action, as it were. Brand Republic reports that Audi will…

Close