Social media engagement huge in China

Experian, the global information services company, launched its Experian Hitwise measurement service in China a few days ago. The press release says that the new service will help meet increasing demand from domestic and international marketers for tools to improve their online marketing, content development, affiliate strategies and search tactics…

Tips for being social at conferences

A reality today at many conferences and other large-scale organized events is that attendees at those events are going to tweet, post photos, comment on walls and otherwise talk online about what they’re experiencing (or anything else that comes to mind). Even where event organizers recognize this reality – and…

Story-telling the Audi way

German car maker Audi has published a terrific video that tells a compelling story about teamwork, technology, individual courage and stamina – all requisite elements of what Audi looks for to win the Le Mans 24-Hour Race again this year (it takes place at Le Mans in France on June…

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