It's always a pleasure to visit the Google search page as you never quite know what to expect in the Google logo you will encounter as it might have received the Google doodle treatment. Today, Google may well have produced the most fun experience yet, certainly that I've seen, marking the 122nd year since the birth of comedy legend Charlie Chaplin (born April 16, 1889) with a most imaginative video treatment of the logo that features the Google Doodle team in a 2-minute visual feast that … [Read more...] about Charlie Chaplin Google Doodle
Archives for April 2011
Social media offers a better user experience than investor relations websites, says Dominic Jones in a compelling post in which he argues that social media investor relations has reached a tipping point: [...] company disclosure channels that once seemed innovative – such as investor relations websites, webcasting and PR wire services – are struggling to stay relevant as investors grow accustomed to receiving information from companies in real-time on their favorite social networks in … [Read more...] about Social media driving IR evolution
Customer Service by Peter Shankman. FIR Book Reviews editor Bob LeDrew reviews Peter Shankman's Customer Service: New Rules for a Social Media World. PR Week has described Peter as "redefining the art of networking," and Investor's Business Daily has called him "crazy, but effective." Peter is best known for founding Help A Reporter Out (HARO), which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more … [Read more...] about FIR Book Review: Customer Service by Peter Shankman
The trouble with any discussion about social media is that, more often than not in my experience, a clear definition of the term 'social media' hasn't been agreed by the parties to the discussion. The result sometimes is elevated temperatures in the discussion as everyone has a different meaning in mind to support their argument. I mention this thinking about a lively discussion about social media that my podcasting partner Shel Holtz and I had yesterday during recording of FIR 594, the latest … [Read more...] about How would you define social media?
Content summary: Vote for FIR on Podcast Alley; diary date: next FIR Live on April 30 on social media analytics; listener comments discussion; Ragan promo; News That Fits: marketers get ready for the 'Validation Era', Dan York reports on Mediasift licenses Twitter firehose and more, the Media Monitoring Minute with CustomScoop, is mass media winning in the social media revolution?, Michael Netzley reports from Singapore on global corporations must rethink Asian engagement strategies, CIPR … [Read more...] about The Hobson and Holtz Report – Podcast #594: April 11, 2011