FIR Book Reviews editor Bob LeDrew reviews Peter Shankman’s Customer Service: New Rules for a Social Media World. PR Week has described Peter as "redefining the art of networking," and Investor’s Business Daily has called him "crazy, but effective." Peter is best known for founding Help A Reporter Out (HARO), which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique social media, marketing and PR strategy firm located in New York City, with clients worldwide.
Former CNN anchor Miles O’Brien, in a review of Customer Service, writes, "Shankman offers a compelling, engaging, humorous checklist of do’s and don’ts for those who are still in a freefall – a bit dazed – wondering what happened to all the tried-and-true rules of advertising, marketing, and PR. Shankman knows the answer, and he can barely contain his enthusiasm in sharing his insights."
The book’s website is at Shankman.com.
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Customer Service by Peter Shankman
Paperback, 208 pages
Published December 2010
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)
- FIR Interview: Peter Shankman of Help A Reporter Out – July 12, 2008