FIR Book Review: Customer Service by Peter Shankman

Customer Service by Peter Shankman.

FIR Book Reviews editor Bob LeDrew reviews Peter Shankman’s Customer Service: New Rules for a Social Media World. PR Week has described Peter as "redefining the art of networking," and Investor’s Business Daily has called him "crazy, but effective." Peter is best known for founding Help A Reporter Out (HARO), which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique social media, marketing and PR strategy firm located in New York City, with clients worldwide.

Former CNN anchor Miles O’Brien, in a review of Customer Service, writes, "Shankman offers a compelling, engaging, humorous checklist of do’s and don’ts for those who are still in a freefall – a bit dazed – wondering what happened to all the tried-and-true rules of advertising, marketing, and PR. Shankman knows the answer, and he can barely contain his enthusiasm in sharing his insights."

The book’s website is at Shankman.com.

Get this podcast:

Customer Service by Peter Shankman
Publisher: Que
Paperback, 208 pages
Published December 2010
ISBN-10: 078974709X
ISBN-13: 978-0789747099

Purchase at Amazon US, Amazon Canada, or Amazon UK.

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The FIR Book Review theme music is Pocketbook; by Derek K. Miller.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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