I didn’t listen to Today on BBC Radio 4 last Wednesday and hear Mark Borkowski’s reported comment that the Alternative Vote (AV), on which we have a referendum on May 5, has created "a great yawn across the nation." Yet that reported comment sums it all up for me. Another leaflet came through the letterbox this morning, with another promotional message urging me to vote ‘No.’ As with the two previous leaflets I’ve received, this one was from the NOtoAV…
Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within…
Content summary: Three FIR interviews posted: Lynnette Young on Blogworld’s podcast pavilion, Sean Duffy on WeFeedback.org and social media, and Philip Sheldrake on The Business of Influence; FIR Live panel on Saturday April 30 discusses social media analytics; listener comments discussion; Ragan promo; News That Fits: insurance for the risks of Twitter and Facebook, Michael Netzley reports from Singapore on talent shortage and more, the Media Monitoring Minute with CustomScoop, overdoing the Facebook ‘Like’ button, the Royal Wedding global internet…
The Business of Influence by Philip Sheldrake provides answers to the pressing questions facing everyone in business in this digital age. Full of perceptive thought leadership, this book offers a framework to help shape an organization’s structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches. "Today, every organization is in the influence business," says David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the…
WeFeedback is a social media initiative of the United Nations World Food Programme (WFP), the world’s largest humanitarian organization. Each year, WFP brings food to millions of people so they can move on with their lives, receive an education, find employment and create a better life for their families. In this FIR Interview, Philip Young, Senior Lecturer in Public Relations at the University of Sunderland, talks with Sean Duffy, founder of The Duffy Agency, about the WeFeedback social media programme.…
