I didn’t listen to Today on BBC Radio 4 last Wednesday and hear Mark Borkowski’s reported comment that the Alternative Vote (AV), on which we have a referendum on May 5, has created "a great yawn across the nation." Yet that reported comment sums it all up for me. Another…
Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone…
Content summary: Three FIR interviews posted: Lynnette Young on Blogworld’s podcast pavilion, Sean Duffy on WeFeedback.org and social media, and Philip Sheldrake on The Business of Influence; FIR Live panel on Saturday April 30 discusses social media analytics; listener comments discussion; Ragan promo; News That Fits: insurance for the risks…
The Business of Influence by Philip Sheldrake provides answers to the pressing questions facing everyone in business in this digital age. Full of perceptive thought leadership, this book offers a framework to help shape an organization’s structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard…
WeFeedback is a social media initiative of the United Nations World Food Programme (WFP), the world’s largest humanitarian organization. Each year, WFP brings food to millions of people so they can move on with their lives, receive an education, find employment and create a better life for their families. In…
The global media event that will be the wedding of Prince William and Kate Middleton (aka The Royal Wedding) on April 29 will also be a global internet event as the ceremony will be broadcast live on YouTube. According to Google: […] we’re thrilled that the Royal Household has just…
In this FIR Interview, co-host Shel Holtz talks with Lynette Young, about the Podcast Pavilion, the special podcast space that will be part of the BlogWorld and New Media Expo taking place in New York May 24-26. Young – known online as Lynette Radio – is a podcasting pioneer. In…
Content summary: Next FIR Live on April 30; upcoming FIR Interview with Lynette Young; shoutout to Lee Hopkins and Andrea Matthews on their new podcast; listener comments discussion; Ragan promo; News That Fits: social media statistics round-up, Dan York reports on Cisco shuts down Flip and more, the Media Monitoring…
