I didn't listen to Today on BBC Radio 4 last Wednesday and hear Mark Borkowski's reported comment that the Alternative Vote (AV), on which we have a referendum on May 5, has created "a great yawn across the nation." Yet that reported comment sums it all up for me. Another leaflet came through the letterbox this morning, with another promotional message urging me to vote 'No.' As with the two previous leaflets I've received, this one was from the NOtoAV campaign. I've yet to hear … [Read more...] about Why vote yes to AV?
Archives for April 2011
Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. … [Read more...] about Are you really ready for the mobile consumer?
Content summary: Three FIR interviews posted: Lynnette Young on Blogworld's podcast pavilion, Sean Duffy on WeFeedback.org and social media, and Philip Sheldrake on The Business of Influence; FIR Live panel on Saturday April 30 discusses social media analytics; listener comments discussion; Ragan promo; News That Fits: insurance for the risks of Twitter and Facebook, Michael Netzley reports from Singapore on talent shortage and more, the Media Monitoring Minute with CustomScoop, overdoing the … [Read more...] about The Hobson and Holtz Report – Podcast #596: April 25, 2011
The Business of Influence by Philip Sheldrake provides answers to the pressing questions facing everyone in business in this digital age. Full of perceptive thought leadership, this book offers a framework to help shape an organization's structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches. "Today, every organization is in the influence business," says David Meerman Scott, … [Read more...] about FIR Interview: Philip Sheldrake and The Business of Influence
WeFeedback is a social media initiative of the United Nations World Food Programme (WFP), the world's largest humanitarian organization. Each year, WFP brings food to millions of people so they can move on with their lives, receive an education, find employment and create a better life for their families. In this FIR Interview, Philip Young, Senior Lecturer in Public Relations at the University of Sunderland, talks with Sean Duffy, founder of The Duffy Agency, about the WeFeedback social … [Read more...] about FIR Interview: Sean Duffy on WeFeedback.org and social media
The global media event that will be the wedding of Prince William and Kate Middleton (aka The Royal Wedding) on April 29 will also be a global internet event as the ceremony will be broadcast live on YouTube. According to Google: [...] we’re thrilled that the Royal Household has just announced that footage of the entire ceremony will be live-streamed on their official YouTube channel: www.youtube.com/theroyalchannel. The live stream will begin at 10:00a BST (9:00a GMT, 2:00a PT, 5:00a … [Read more...] about The Royal Wedding broadcast live on YouTube
In this FIR Interview, co-host Shel Holtz talks with Lynette Young, about the Podcast Pavilion, the special podcast space that will be part of the BlogWorld and New Media Expo taking place in New York May 24-26. Young - known online as Lynette Radio - is a podcasting pioneer. In this interview, she discusses the origins of the Podcast Pavilion and what attendees at BlogWorld East can expect from the special podcasting venue that will be set up on the trade show floor. Get this podcast: … [Read more...] about FIR Interview: Lynette Young on BlogWorld’s Podcast Pavilion
Content summary: Next FIR Live on April 30; upcoming FIR Interview with Lynette Young; shoutout to Lee Hopkins and Andrea Matthews on their new podcast; listener comments discussion; Ragan promo; News That Fits: social media statistics round-up, Dan York reports on Cisco shuts down Flip and more, the Media Monitoring Minute with CustomScoop, will the common sense of Jason Falls' "PR Guide to Email Pitching" make any difference?, The Huffington Post lawsuit, Pollstream promo, … [Read more...] about The Hobson and Holtz Report – Podcast #595: April 18, 2011