Content summary: New podcasts posted: Curation Nation book review, Brian Solis presentation and discussion at Dell B2B Social Media Huddle; FIR Interview with RealWire's Adam Parker coming; listener comments discussion; follow-up discussion on the Chrysler F-bomb tweet; Ragan promo; News That Fits: Global Fortune 100 social media savvy and getting savvier, Michael Netzley reports from Singapore including interview segment with Ross Rowbury President and CEO at Edelman Japan by John Hall, the … [Read more...] about The Hobson and Holtz Report – Podcast #591: March 21, 2011
Archives for March 2011
FIR Speakers and Speeches: Brian Solis at Dell B2B Social Media Huddle
The third Dell B2B Social Media Huddle took place in London on March 17, 2011. Organized jointly by Dell, Google and FIR, the event featured social business expert Brian Solis and was characterized by its popular unconference approach, enabling anyone to present on a topic or lead a breakout discussion. In front of a packed room at Google's London headquarters, Solis explained the concepts of social business and the social customer and their significance in the business-to-business area. … [Read more...] about FIR Speakers and Speeches: Brian Solis at Dell B2B Social Media Huddle
The rise of Groupon and social shopping
Will social shopping spell the end of discount voucher sites? asks Robin Goad, Research Director at analysts Experian Hitwise UK. [...] The new emerging trend in the retail sector is for social shopping. I’ve mentioned in previous blogs how social media is being used by companies to engage with their customers and boost brand awareness. However, the growth of Groupon UK is the real indicator that social shopping is taking off. Since September 2010 visits to the Groupon UK website … [Read more...] about The rise of Groupon and social shopping
A day made of glass
A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That's what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related materials, shown during Corning CEO Wendell Weeks’ presentation to institutional investors and analysts in New York last month. Bear that in mind - a corporate video designed to support investor relations activity that is enjoying a viral effect online with … [Read more...] about A day made of glass
FIR Book Review: Curation Nation by Steven Rosenbaum
FIR co-host Shel Holtz reviews Steven Rosenbaum's Curation Nation. Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of … [Read more...] about FIR Book Review: Curation Nation by Steven Rosenbaum
A great week for digital insights with Brian Solis
There are three terrific social media-focused events taking place in London this week that I'm actively involved with and speaking at. First is The Digital Marketing Forum, a one-day conference organized by Richmond Events, on Wednesday March 16. I'm leading a presentation session in the morning with Kerry Bridge of Dell that will endeavour to provide some answers related to the question "Is your business bold enough for social culture?" I'm also leading two discussion sessions on … [Read more...] about A great week for digital insights with Brian Solis
Are the Olympics a waste of money, asks Economist ad campaign
Tickets for the London Olympics 2012 go on sale today for the first time, and The Economist takes good advantage of the timing and attention to launch a poster ad campaign on the London Underground that brings into sharp focus the matter of how much this Olympics tournament is costing the country, meaning each one of us (£350 each, says The Economist). The question of costs has been a discussion focus ever since London won the rights to hold the games next year. As The Economist notes in its … [Read more...] about Are the Olympics a waste of money, asks Economist ad campaign
FIR Cut: That Chrysler tweet
Overflow from FIR #590 on March 14, 2011. AdAge.com: Chrysler Splits With New Media Strategies Over F-Bomb Tweet Copywrite Ink: Commenting On Chrysler: Farcical From The Start Download this podcast (MP3, 2.6Mb; length 6:20) If you want to automatically receive FIR Cuts as they're published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: That Chrysler tweet