FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications


In this FIR Interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and tsunami on March 11, 2011.

(An excerpt from this interview was included in FIR #591 on March 21, 2011.)

Get this podcast:

About our Conversation Partner

rossrowburyRoss Rowbury is President, Edelman Japan. Ross was formerly Senior Managing Director and COO at PRAP, Japan’s largest independent PR firm. During his seven years at PRAP, Ross worked with both Japanese and multinational clients in the consumer, finance, healthcare and high technology industries.

Ross has worked in the Japan market for 30 years and is fluent in written and spoken Japanese. He has a wealth of experience in management training, strategic consulting and comprehensive communications disciplines. Prior to PRAP, Ross was Managing Director at the Tokyo Office of Gavin Anderson & Company (now Kreab Gavin Anderson) as well as Director at BZW Securities, Tokyo.

About our Guest Interviewer

jonhoelJon Hoel is an independent PR consultant currently living in Singapore.  Jon has previously worked as a digital strategist for Burson-Marsteller (Singapore), private media consultant in Australia, and as a communications officer for the Australian Consulate in Japan.

Jon is also the creator and host of the PR Junction podcast and can be found as @jon_hoel on Twitter.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.