Local gestures can make global impacts

On Saturday March 26 at 8.30pm, we’ll be turning our lights out at home for about an hour as we support Earth Hour 2011.

It’s our small part in supporting a grassroots environmental campaign that aims to bring attention to climate change. From the Wikipedia description:

Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change.

Gestures like ours can make a difference when you magnify individual action locally and look at the collective results globally. Watch the video (at YouTube if you don’t see it embedded above) and see what the collective actions of millions of individuals like you and me can achieve.

How about a gesture on Twitter if you can’t do the switch-off in real life?


You can follow Earth Hour 2011 on Twitter and join the Facebook community.

Are you going to do your bit?

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.