FIR Book Review: Curation Nation by Steven Rosenbaum

FIR co-host Shel Holtz reviews Steven Rosenbaum’s Curation Nation. Rosenbaum currently is CEO of Magnify.net, a video curation website.

Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

In Curation Nation, Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This ground-breaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

The book’s website is at CurationNation.org.

Get this podcast:

Curation Nation, by Steven Rosenbaum

Publisher: McGraw-Hill
Hardcover, 304 pages
Published February 2011
ISBN-10: 0071760393
ISBN-13: 978-0071760393

Purchase at Amazon US, Amazon Canada, or Amazon UK.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Brett Relander

    Thanks for the review Neville. Content aggregation and curation is certainly a must for today’s business. As this type of activity is tough for many to get their head around it’s probably the next step in online tools and services. There’s definitely a market for it.
    @BrettRelander

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