Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.
In Curation Nation, Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This ground-breaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.
The book’s website is at CurationNation.org.
Get this podcast:
Curation Nation, by Steven Rosenbaum
Hardcover, 304 pages
Published February 2011
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)