Addressing what Robin Block and David Ferrabee believe is a disconnect between how immersed and digitally-connected employees are outside of the workplace, and how their internal communications are being delivered, is at the heart of “The future of social media within internal communications,”an innovative film being created by Red Sky Vision in association with IVCA.
The film is being shot in a cinematic style interspersed with imaginative motion graphics to illustrate key points in the piece, as the ‘mood board‘ example video illustrates.
In this FIR Interview, co-host Neville Hobson – one of the contributors to the film as an interviewee – talks to Robin and David about the film; as producer and interviewer respectively, each describes its purpose, its scope and why they believe it offers a very different approach to corporate film-making, designed to engage viewers at all levels of the organization, and contribute to learning and to the debate.
“The future of social media within internal communications” is planned to be released in April 2011. More information about the film at Red Sky Vision / Insight.
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About our Conversation Partners
Connect with Robin on Twitter at @robinblock.
Connect with David on Twitter at @ferrabee.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)