FIR Interview: Robin Block and David Ferrabee on social media and internal communications

Addressing what Robin Block and David Ferrabee believe is a disconnect between how immersed and digitally-connected employees are outside of the workplace, and how their internal communications are being delivered, is at the heart of “The future of social media within internal communications,”an innovative film being created by Red Sky Vision in association with IVCA.

The film is being shot in a cinematic style interspersed with imaginative motion graphics to illustrate key points in the piece, as the ‘mood board‘ example video illustrates.

The ‘mood board.’

In this FIR Interview, co-host Neville Hobson – one of the contributors to the film as an interviewee – talks to Robin and David about the film; as producer and interviewer respectively, each describes its purpose, its scope and why they believe it offers a very different approach to corporate film-making, designed to engage viewers at all levels of the organization, and contribute to learning and to the debate.

“The future of social media within internal communications” is planned to be released in April 2011. More information about the film at Red Sky Vision / Insight.

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About our Conversation Partners

robinblockRobin Block is Director of Red Sky Vision Ltd, an agency which specialises in internal communications. The company creates compelling video and motion graphics to inform, educate and motivate the workforce. Robin is proud to work with some of the UK’s biggest and most prestigious brand names including Coca-Cola Enterprises and Unilever.

Connect with Robin on Twitter at @robinblock.

davidferrabeeDavid Ferrabee is Managing Director of change management consultancy Able and How, working with 60-80% of the FT 100 companies in the UK in one way or another. He has been involved with many major European, Canadian and American multi-nationals. By bringing together experience, ideas and innovative thinking he helps businesses move quickly to successfully address important business issues. Before his current role, he was Managing Director, Change and Internal Communications, at Hill & Knowlton.

Connect with David on Twitter at @ferrabee.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.