Yesterday's announcement that Salesforce.com has offered to acquire Radian6 for $326 million strongly suggests that an embryonic social media ecosystem is evolving from a monitoring/analytics tools and services landscape that, broadly speaking, is immature, fragmented and piecemeal and ripe for consolidation. For a fair number of businesses, the primary tool of choice for monitoring conversations across the social web and analysing the results has arguably been Radian6, a real-time social media … [Read more...] about Salesforce and Radian6 combination signals social media ecosystem consolidation
Archives for March 2011
The Hobson and Holtz Report – Podcast #592: March 28, 2011
Content summary: New FIR Interviews posted with ClearWire's Adam Parker and Edelman Japan's Ross Rowbury; FIR Interview coming with Azeem Azhar, founder of Peer Index; congratulations to social media pioneer Christopher Barger who moves from GM to Porter Novelli's Voce; listener comments discussion; Ragan promo; News That Fits: Let your peers rate your PR influence says Deirdre Breakenridge, Dan York reports on LinkedIn's brilliant PR stunt as it marks 100 million members, and more, the Media … [Read more...] about The Hobson and Holtz Report – Podcast #592: March 28, 2011
FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications
In this FIR Interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and tsunami on March 11, 2011. (An excerpt from this interview was included in FIR #591 on March 21, 2011.) Get this podcast: Download the MP3 file (5.15Mb, 12:52) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for your iPhone About our Conversation Partner Ross Rowbury is … [Read more...] about FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications
The acceptance hurdles for QR codes
QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I've been paying attention to who's using these two-dimensional barcodes and how in their marketing when I'm out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to the QR codes in the wild group on Flickr. Others are doing the same - here's a great example from Kris Hoet on what AXA Bank is doing - and adding images and … [Read more...] about The acceptance hurdles for QR codes
Ten blogs which might be a good role model
Last week, Michael Netzley asked me if I could think of any blogs which might be a good role model for a university president. Michael - who is a lecturer at the Singapore Management University and a contributor to the FIR podcast - didn't give me much more information as you can see from his tweet. So I'm working on a number of assumptions as to the type of content the university president might be interested in, as well as content that Michael might suggest to him, all focusing on the themes … [Read more...] about Ten blogs which might be a good role model
Local gestures can make global impacts
On Saturday March 26 at 8.30pm, we'll be turning our lights out at home for about an hour as we support Earth Hour 2011. It's our small part in supporting a grassroots environmental campaign that aims to bring attention to climate change. From the Wikipedia description: Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their … [Read more...] about Local gestures can make global impacts
Twitter is in the mainstream
Yesterday, Twitter marked the fifth year since co-founder Jack Dorsey sent the first tweet. As part of that date-marking, Twitter launched a new website, discover.twitter.com, that's a focal point for enabling you to learn about how others use Twitter. On the website is a new video (embedded above, or watch it at YouTube) that is another marker - Twitter is now very much part of the mainstream. This isn't the type of aspirational video you might expect, showing people in coffee shops (well, at … [Read more...] about Twitter is in the mainstream
FIR Interview: RealWire CEO Adam Parker on the value of press releases
In this FIR interview, co-host Shel Holtz speaks with Adam Parker, chief executive of RealWire, a UK-based press release distribution service. RealWire recently launched PR Filter, a search engine that searches press releases from a broad range of distribution services; Parker has conducted research into the nature of releases that PR professionals produce and discusses the match between subject matter and what journalists and bloggers are interested in. He also discusses the social media news … [Read more...] about FIR Interview: RealWire CEO Adam Parker on the value of press releases