March 2011 - NevilleHobson.com

Salesforce and Radian6 combination signals social media ecosystem consolidation

Yesterday’s announcement that Salesforce.com has offered to acquire Radian6 for $326 million strongly suggests that an embryonic social media ecosystem is evolving from a monitoring/analytics tools and services landscape that, broadly speaking, is immature, fragmented and piecemeal and ripe for consolidation. For a fair number of businesses, the primary tool of choice for monitoring conversations across the social web and analysing the results has arguably been Radian6, a real-time social media monitoring platform that offers its customers dashboards, consoles, widgets,…

The Hobson and Holtz Report – Podcast #592: March 28, 2011

Content summary: New FIR Interviews posted with ClearWire’s Adam Parker and Edelman Japan’s Ross Rowbury; FIR Interview coming with Azeem Azhar, founder of Peer Index; congratulations to social media pioneer Christopher Barger who moves from GM to Porter Novelli’s Voce; listener comments discussion; Ragan promo; News That Fits: Let your peers rate your PR influence says Deirdre Breakenridge, Dan York reports on LinkedIn’s brilliant PR stunt as it marks 100 million members, and more, the Media Monitoring Minute with CustomScoop,…

FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications

In this FIR Interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and tsunami on March 11, 2011. (An excerpt from this interview was included in FIR #591 on March 21, 2011.) Get this podcast: Download the MP3 file (5.15Mb, 12:52) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for your iPhone About our Conversation Partner Ross Rowbury…

The acceptance hurdles for QR codes

QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to the QR codes in the wild group on Flickr. Others are doing the same – here’s a great example from Kris Hoet on what AXA Bank is doing – and…

Ten blogs which might be a good role model

Last week, Michael Netzley asked me if I could think of any blogs which might be a good role model for a university president. Michael – who is a lecturer at the Singapore Management University and a contributor to the FIR podcast – didn’t give me much more information as you can see from his tweet. So I’m working on a number of assumptions as to the type of content the university president might be interested in, as well as…