Yesterday’s announcement that Salesforce.com has offered to acquire Radian6 for $326 million strongly suggests that an embryonic social media ecosystem is evolving from a monitoring/analytics tools and services landscape that, broadly speaking, is immature, fragmented and piecemeal and ripe for consolidation. For a fair number of businesses, the primary tool…
Content summary: New FIR Interviews posted with ClearWire’s Adam Parker and Edelman Japan’s Ross Rowbury; FIR Interview coming with Azeem Azhar, founder of Peer Index; congratulations to social media pioneer Christopher Barger who moves from GM to Porter Novelli’s Voce; listener comments discussion; Ragan promo; News That Fits: Let your…
In this FIR Interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and tsunami on March 11, 2011. (An excerpt from this interview was included in FIR #591 on March 21, 2011.) Get this podcast: Download…
QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to…
Last week, Michael Netzley asked me if I could think of any blogs which might be a good role model for a university president. Michael – who is a lecturer at the Singapore Management University and a contributor to the FIR podcast – didn’t give me much more information as…
On Saturday March 26 at 8.30pm, we’ll be turning our lights out at home for about an hour as we support Earth Hour 2011. It’s our small part in supporting a grassroots environmental campaign that aims to bring attention to climate change. From the Wikipedia description: Earth Hour is a…
Yesterday, Twitter marked the fifth year since co-founder Jack Dorsey sent the first tweet. As part of that date-marking, Twitter launched a new website, discover.twitter.com, that’s a focal point for enabling you to learn about how others use Twitter. On the website is a new video (embedded above, or watch…
In this FIR interview, co-host Shel Holtz speaks with Adam Parker, chief executive of RealWire, a UK-based press release distribution service. RealWire recently launched PR Filter, a search engine that searches press releases from a broad range of distribution services; Parker has conducted research into the nature of releases that…
