If social media can transform business-to-business marketing, as Paul Gillin and Eric Schwarzman argue in their new book, Social Marketing to the Business Customer, then the Dell B2B Social Media Huddle taking place in London on March 17 couldn't be more timely. This will be the third such event that I've been involved with, working with Kerry Bridge at Dell UK to put together a programme that enables participants to exchange some best practice thinking and learn what others are doing in an … [Read more...] about Brian Solis keynotes at next Dell B2B Social Media Huddle in London
Archives for February 2011
Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach's Audioboo; News That Fits - should your employer have access to your Facebook account?, Dan York reports on Terry Fallis SNCR Facebook NewsFeed change and more, the Media Monitoring Minute with CustomScoop, discussion on mainstream media and social media in the current unrest in … [Read more...] about The Hobson and Holtz Report – Podcast #587: February 21, 2011
Yesterday, I read a report in the American magazine The Atlantic which asked the question Should Employers Be Allowed to Ask for Your Facebook Login? It's the story of a man in the US state of Maryland who applied for a job at the state's Department of Corrections (prison service) and who was obliged to disclose his Facebook log-in credentials during the job interview. As The Atlantic tells it: [...] According to an ACLU letter sent to the Maryland Department of Corrections [PDF file], the … [Read more...] about Should your employer have access to your Facebook account?
One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is far better employed in the B-to-B space. In this episode of FIR Live, Paul Gillin and Eric Schwartzman, co-authors of the new book, Social Marketing to the Business Customer, answer questions about the role of social media in … [Read more...] about FIR Live #21, February 19, 2011: Social Marketing to the Business Customer
There's some speculation this weekend over the reasons why Twitter suspended three third-party mobile apps on Friday. Ubertwitter (now known as Ubersocial), Twidroyd and Ubercurrent were all suspended due to what Twitter described as "policy violations." What this means from the user point of view is that if you use any of these apps on your mobile device, it doesn't update your tweets any more, neither the ones to and from your community, nor ones mentioning you or private messages. And you … [Read more...] about When Twitter and entrepreneurs collide
To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets. The campaign includes a significant element of influencer outreach where bloggers and others form part of the conversation through using the computer and talking online about their experiences with the Vostro V130 via tweets, Facebook posts, blog posts, video … [Read more...] about FIR Interview: Laura Thomas at Dell on Trade Secrets
Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week's show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments discussion; News That Fits: updates on Kenneth Cole and on Egypt (Wael Ghonim), crowdsourcing and games to help digitize content at Finland's National Library, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, Ketchum's take on … [Read more...] about The Hobson and Holtz Report – Podcast #586: February 14, 2011
After nearly three weeks of protest in Cairo and other cities across Egypt, the end came quite quickly on Friday night so that, today, the country no longer has Hosni Mubarak running things and instead has the military in charge, at least for the time being. The BBC has a pretty good analysis that makes it easy to understand the tumultuous if not historic events in that country since January 25. A general view is that a catalyst for what happened in Egypt was what happened in Tunisia that … [Read more...] about Which Arab state will be the next falling domino?