FIR Interview: Laura Fitton on the business focus at started out as a Twitter app store, the brainchild of Twitter convert Laura Fitton. The site has recently undergone a major shift in focus. While continuing to offer 3,000-plus apps – mostly for Twitter but expanding into other social apps, including Facebook apps – Fitton has refocused the site on the needs of the business community.

In this FIR interview, Fitton discusses with FIR co-host Shel Holtz how attracted business connections from the outset, leading to the revisions to the site, and talks about specific elements of that will prove useful to both providers and customers of social services and utilities.

(Disclosure: Shel Holtz was among those interviewed by the team as the company explored approaches to better serving the business community.)

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About our Conversation Partner

laurafittonOnce upon a time known as "Queen" of Twitter, Twitter’s own mom-at-home to tech CEO Cinderella Story, Laura Fitton, is CEO/Founder of and co-author of Twitter for Dummies. You can read her story in the Boston Globe, on or watch her Mixergy interview.

Credited with explaining Twitter’s business value to @GuyKawasaki, in a Google TechTalk, at top business schools and to thousands of others tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007.

She launched the first Twitter for Business consultancy in 2008 and began work oneforty while writing Twitter for Dummies. Consulting clients included IBM, Ford and Johnson & Johnson and she’s been quoted in more than 100 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. She also raised $25,000 for Charity: Water in December 2008 in the first major ‘donate by tweeting’ charity campaign, @Wellwishes.

Laura believes that everyone can benefit – dramatically – from Twitter because of its power to overcome isolation. Watch her Twitter: A Love Story talk from #140Conf NYC.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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