To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets.
The campaign includes a significant element of influencer outreach where bloggers and others form part of the conversation through using the computer and talking online about their experiences with the Vostro V130 via tweets, Facebook posts, blog posts, video and other channels.
In this FIR Interview, Neville Hobson talks with Laura Thomas at Dell about the campaign, its objectives, outcomes so far, expectations and more.
(Disclosure: Neville Hobson is a participant in the Trade Secrets campaign and typed these show notes on the Vostro V130 he’s using.)
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About our Conversation Partner
Laura Pevehouse Thomas was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has worked in and around the Dell family for 10 years, primarily in the areas of corporate communications, employee communications, public relations, community affairs, branding and online communication.
Laura is currently responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Small and Medium Business Marketing, Brand and Creative Impact team. Previously, she was with Dell’s Global Online group where she provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She assisted with the creation of Direct2Dell, and brought web feeds and podcasts to Dell.com. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.
Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)