FIR Book Review: The New Small by Phil Simon

The New Small: New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, by Phil Simon

FIR Contributor Donna Papacosta reviews Phil Simon’s The New Small. According to the book’s website, "…you’ll discover how companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments. Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It’s a must-read for small business owners, those thinking about starting their own shops, and those who work for larger outfits intent on capturing the agility and spirit of a group of dynamic companies."

About our Reviewer

donnapapacosta-smDonna Papacosta, owner of Trafalgar Communications, based in the Toronto area, works with clients all over the world, helping them to communicate with employees, customers and prospects. A former systems analyst and magazine journalist, Donna has combined her love of communications and technology into a thriving independent practice since 1985. Her roster of clients includes major manufacturers, leading organizations in healthcare and information technology, non-profits, universities, government agencies, small- to mid-sized businesses and more.

Get this podcast:

thenewsmallThe New Small, by Phil Simon
Publisher: Motion Publishing
302 pages
Published November 2010
ISBN-13: 978-0982930236

Purchase at Amazon US, Amazon Canada, or Amazon UK.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

(Cross posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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