FIR Contributor Donna Papacosta reviews Phil Simon’s The New Small. According to the book’s website, "…you’ll discover how companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments. Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It’s a must-read for small business owners, those thinking about starting their own shops, and those who work for larger outfits intent on capturing the agility and spirit of a group of dynamic companies."
About our Reviewer
Donna Papacosta, owner of Trafalgar Communications, based in the Toronto area, works with clients all over the world, helping them to communicate with employees, customers and prospects. A former systems analyst and magazine journalist, Donna has combined her love of communications and technology into a thriving independent practice since 1985. Her roster of clients includes major manufacturers, leading organizations in healthcare and information technology, non-profits, universities, government agencies, small- to mid-sized businesses and more.
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)