Month: February 2011

FIR Interview: Steve Pinches on the FT, tablets and mobile

An industry undergoing wholesale change is one way of characterizing the mainstream media as news organizations confront a digital future by planning and experimenting with different business models to help ensure their survival in a marketplace that bears little resemblance to the conditions of yore when it was all about print. One media property at the heart of evolution and change is the Financial Times, owned by media conglomerate Pearson which today announced robust financial results for the past year.…

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Communication is key to issue management, Vodafone

Trouble in the UK for mobile operator Vodafone this Monday morning as thousands if not millions of customers across the UK have no cellular or mobile broadband service at all. I’m one of those. As I write this post, there is still no service in my area in the UK almost four hours after I first noticed the loss of service. As much of the mainstream media has begun reporting over the past few hours, it appears to be the…

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FIR Cut: Childish PR practices, the end of email

Overflow from FIR #588 on February 28, 2011. PR Daily: A PR rep unfollows a journalist because of critical stories Financial Times: European company will ban internal use of email by 2014 (free FT registration required) Download this podcast (MP3, 2.34Mb; length 5:45) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

The Hobson and Holtz Report – Podcast #588: February 28, 2011

Content summary: FIR Interview with OneForty.com’s Laura Fitton is up and one with the Financial Times on its mobile efforts is coming; congratulations to Voce Communications on its acquisition by Porter-Novelli; a review of Peter Shankman’s new book is coming from FIR Book Review Editor Bob LeDrew; share your opinion in the new Pollstream poll on the FIR website; promo from Ragan Communications about the new Ragan.com and other sites; News That Fits: RealWire launches a new press release search…

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Behaviorgraphics: better understanding of levels of engagement

One of the best visual aids to understanding influence, influencers and people’s behaviours online is the technograhics ladder created by Charlene Li and Josh Bernoff for their book, Groundswell, in 2007 and updated in early 2010. (Click the thumbnail to see the full image.) The ladder makes it clear that the majority of people online are what Li and Bernoff call "spectators" (people who consume content rather than create it; it’s a high number, 70 percent) with a minority of…

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