FIR Book Reviews editor Bob LeDrew reviews Scott Stratten’s UnMarketing. According to the official Amazon.com review, "UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs."
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Published September 2010
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)