The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment about the book from Altimeter Group Partner Jeremiah Owyang: "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategists … [Read more...] about FIR Book Review: ROI of Social Media
Archives for 2011
A golden milestone to mark a decade
The Golden Age of tech blogging is over, says Jeremiah Owyang in his post on December 27. [...] Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different business models emerge as innovators pioneer a new medium. He cites four trends to support his view: Corporate acquisitions stymie innovation - reference in particular to AOL's acquisition of TechCrunch in 2010, shoe-horning TechCrunch … [Read more...] about A golden milestone to mark a decade
Klout boils down to a $ value
Nothing wrong with that when it's transparent - Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the potential for upping your Klout score.Thus, more information Klout's customers obtain about you, the more they can promote things to you, and the more opportunities there will be for you to get stuff.So it's not about your "influence" at … [Read more...] about Klout boils down to a $ value
That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics…
That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics as presented and the subsequent assumptions. Wonder what the numbers look like for active users, however that's defined - no mention/prediction.Reshared post from +Paul AllenGoogle+ Growth Accelerating. Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012.Google+ is adding new users at a very rapid pace. It may be the holidays, the TV commercials, the … [Read more...] about That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics…
Thought-provoking post re IT support in the workplace for your own devices
I'm thankful my own experience when working for big enterprises wasn't as bad as portrayed in this post (although I do recall carrying 3.5" floppy disks around in those "pioneering days" in the late 90s).What's your experience like? Embedded Link Another View on The Consequences of BYOD Saying "'Bring Your Own Device' is an IT "trend" is like saying peanut butter in … [Read more...] about Thought-provoking post re IT support in the workplace for your own devices
The Hobson and Holtz Report – Podcast #631: December 26, 2011
Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth's Christmas Day messages available for Kindle from Amazon; FIR Book Club with Bob LeDrew starts next month with guest author Christopher Barger; News That Fits: 5th annual McKinsey study on the adoption of social technology in the enterprise; Michael Netzley reports from Singapore with the top five communication stories for Asia in 2011; Ragan … [Read more...] about The Hobson and Holtz Report – Podcast #631: December 26, 2011
Goodwill 2012
There's been plenty of talk in recent days of a war being over. Depends on your perspective, I think. I would imagine, if you're in Iraq, your view of things may be that war is not over. In any case, today is the day before Christmas, a time that should be one of peace and goodwill to others. John Lennon points the way with Happy Xmas (War Is Over), released in 1971 (when another war was going on). "So this is Christmas, and what have you done? / Another year over and a new one just begun." … [Read more...] about Goodwill 2012
AdAge reports that Twitter and Edelman have parted company, citing recent changes…
AdAge reports that Twitter and Edelman have parted company, citing recent changes in the evolving Twitter organization as reasons. The AdAge report also has this very interesting statement: "It doesn't appear that Twitter intends to replace Edelman, which prompts the question of whether the company needed a big PR firm in the first place. It has 100 million global users and is likely mentioned thousands of times daily in press reports worldwide, so the notion that it needs assistance seems … [Read more...] about AdAge reports that Twitter and Edelman have parted company, citing recent changes…