FIR Interview: Content Rules co-authors CC Chapman and Ann Handley

Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues. Get this podcast:…

Communication and IT: a natural partnership

Picture the scene: sun-drenched beaches, a harbour packed with yachts and superyachts, Bentley and Lamborghini showrooms jostling next to Hermes and Chanel stores, crowded bars and restaurants, and attractive men and women strolling the wide avenues by the sea. Yes, it’s Cannes on the French Mediterranean coast, a town well known as the venue for the annual Cannes Film Festival. And of course that picture I’ve painted is what this town by the sea is like in the summer rather…

FIR Interview: Bob Pickard, President and CEO, Burson-Marsteller Asia-Pacific

FIR Asia Correspondent Michael Netzley (pictured), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a corporate social media presence. Get this podcast: Download the MP3 file (7.75Mb, 19:17) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for…

The Hobson and Holtz Report – Podcast #573: November 15, 2010

Content summary: FIR Interview coming: Michael Netzley interviews Bob Pickard, President and CEO, Burson-Marsteller Asia Pacific: segment in today’s show; listener comments and discussion; News That Fits: impressions from the Gartner Symposium/ITxpo in Cannes and discussion on Gartner prediction that social networks will replace email as primary vehicle for interpersonal communications for 20% of business users by 2014, ProPublica publishes planned PR response to dialysis care story, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, Dan York…

Stories from the big connected world

This past week has been one of those where-did-the-time-go? weeks. A mixture of work of the type that requires close attention and intense focus along with a business trip to the south of France for two days resulted in a complete absence of new content on this blog for the whole week until today, other than one FIR cross-post. My to-blog list is huge. Reality check: on the one hand, time has marched on making many of the topics really…

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