YouTube’s water cooler for web video

youtubetrendsIf visual information can improve understanding of spoken words as much as sixfold according to research, it shouldn’t be a surprise that use of video as a means to communicate an idea or aid learning is shooting through the roof.

As with so many other media, finding what interests you becomes a chore when you spend increasing time searching. Popular video-sharing sites like YouTube are now seeing 35 hours of video uploaded every minute, a huge amount of content by any measure.

Here’s a neat aid to quickly keeping tabs on trending videos on YouTube – YouTube Trends, launched last week. And in keeping with the research I mentioned earlier, here’s a video that explains what it is and why it’s cool:

And YouTube’s words:

[…] YouTube Trends features new algorithmically-generated feeds that highlight which topics and videos are trending right now. The site also offers a ‘top videos’ module and a blog with more in-depth explorations of videos, trends, news, and cultural phenomena as seen through the lens of YouTube. We’ve also created a Trends Dashboard that lets you quickly explore what’s popular in different cities in the U.S. and around the world, as well as within specific demographic groups.

YouTube Trends. Very useful.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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