We’ve just done some of that at WCG. Yesterday I posted the latest episode of the WCG ThoughtLeaders podcast on the WCG blog. It’s a conversation with my colleague Bob Pearson, WCG’s Chief Technology and Media Officer. In our discussion, Bob gives a retrospective look at how things worked out for some of the ten trends that mattered to every company in 2010, the subject of a similar conversation we had a year ago. That retrospective serves as a backdrop to Bob’s informed predictive view of six top trends for business in 2011, focusing discussion on:
- The dawn of the Content Highway
- Blogs now equal websites
- The real tipping point for e-commerce is just around the corner
- Business-to-business apps are the untapped frontier
- Gaming will become mainstream for business
- Within two years, smartphones will out-ship PCs
- Download the podcast (MP3, 9.1Mb, 19:48)
- To automatically receive future episodes of the WCG ThoughtLeaders podcast as they are published, subscribe to the RSS feed.
Finally, take a look at some credible and imaginative thinking about social media and 2011 by others, such as this selection I’ve been reading:
- Six Social Media Trends for 2011 by David Armano
- Eight Social Media Trends for 2011 by Gini Dietrich
- Five Social Media Trends for 2011 by Stephanie Schwab
- 5 PR and social media trends for 2011 by Eb Adeyeri
- 10 social media trends for PR and marketing in 2011 by Drew Benvie
Related post:
(Disclosure: I work for WCG as Head of Social Media Europe, based in the London office.)
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