FIR Interview: David Ketchum, President Asia Pacific, Bite Communications

biteFIR Asia-Pacific correspondent Michael Netzley interviews David Ketchum, Asia Pacific president of Bite Communications, a global communications consultancy. Ketchum discusses the increasing role of digital in the company’s communication work as well as the challenges marketers are facing when implementing digital marketing based on round tables with which he has been involved through his work with the Asia Digital Marketing Association, which he helped found.

Get this podcast:

About our Conversation Partner

davidketchumDavid Ketchum specializes in off- and online corporate and marketing communications for companies expanding their business in Asia Pacific. He is President, Asia Pacific, of Bite Communications, chairman of the Asia Digital Marketing Association, and deputy chairman of the Council of Public Relations Firms of Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia.

David was founder and CEO of Upstream Asia, which joined Bite Communications in 2009. He was previously senior vice president, marketing and communications for Calvin Klein, Inc., and also worked with Burson-Marsteller and Hill and Knowlton internationally.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: or at Jaiku: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

Comments are closed.