FIR Interview: David Ketchum, President Asia Pacific, Bite Communications

FIR Asia-Pacific correspondent Michael Netzley interviews David Ketchum, Asia Pacific president of Bite Communications, a global communications consultancy. Ketchum discusses the increasing role of digital in the company’s communication work as well as the challenges marketers are facing when implementing digital marketing based on round tables with which he has been involved through his work with the Asia Digital Marketing Association, which he helped found.

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About our Conversation Partner

David Ketchum specializes in off- and online corporate and marketing communications for companies expanding their business in Asia Pacific. He is President, Asia Pacific, of Bite Communications, chairman of the Asia Digital Marketing Association, and deputy chairman of the Council of Public Relations Firms of Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia.

David was founder and CEO of Upstream Asia, which joined Bite Communications in 2009. He was previously senior vice president, marketing and communications for Calvin Klein, Inc., and also worked with Burson-Marsteller and Hill and Knowlton internationally.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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