Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada. A blogger since 2003, a podcaster since 2006 and a…
Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics…
Picture the scene: sun-drenched beaches, a harbour packed with yachts and superyachts, Bentley and Lamborghini showrooms jostling next to Hermes and Chanel stores, crowded bars and restaurants, and attractive men and women strolling the wide avenues by the sea. Yes, it’s Cannes on the French Mediterranean coast, a town well…
FIR Asia Correspondent Michael Netzley (pictured), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a…
Content summary: FIR Interview coming: Michael Netzley interviews Bob Pickard, President and CEO, Burson-Marsteller Asia Pacific: segment in today’s show; listener comments and discussion; News That Fits: impressions from the Gartner Symposium/ITxpo in Cannes and discussion on Gartner prediction that social networks will replace email as primary vehicle for interpersonal…
This past week has been one of those where-did-the-time-go? weeks. A mixture of work of the type that requires close attention and intense focus along with a business trip to the south of France for two days resulted in a complete absence of new content on this blog for the…
Tom Webster, Strategy & Marketing VP for Edison Research, speaks with FIR co-host Shel Holtz about the results of the fifth annual State of Podcasting study, produced in collaboration with Arbitron. The study digs deep into podcast consumption and identifies opportunities for podcasters (and potential podcasters) based on those results.…
Earlier this week, I hosted a CommsChat discussion via Twitter around the topic of “What should you do to stop PR spam?”, a topic I’ve written about quite a bit over the past few years and helped focus debate. The discussion took place on TweetChat, a service that lets you…
