Overflow from FIR #574 on November 22, 2010. New Scientist: Storytelling 2.0: Exploring the news game Download this podcast (MP3, 3.06Mb, length 7:34) If you want to automatically receive FIR Cuts as theyâ€™re published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: Are video games the future of journalism?
Archives for November 2010
Content summary: Two FIR Interviews posted: with CC Chapman and Ann Handley, and with Mitch Joel; the next FIR Live will be on Dec 11 with Neil Chapman of BP and Gerald Baron on the Deepwater Horizon oil spill and crisis communications; listener comments and discussion; News That Fits: the TSA full-body scans pat-downs and social media, Dan York reports on Facebook Messaging and more, ten investor relations Twitter accounts revisited, the Media Monitoring Minute with CustomScoop, comScore state … [Read more...] about The Hobson and Holtz Report – Podcast #574: November 22, 2010
'Black Friday' is a term familiar to many in the United States, signifying as it does the beginning of the Christmas shopping season. Traditionally, the day after Thanksgiving is when Christmas shopping starts to ramp up in the US, with consumers enjoying terrific deals offered by many retailers as part of their stimulus to get people shopping. (For the record, there are a little over 30 shopping days left until Christmas.) It's a distinctly American concept, one that doesn't exist in the same … [Read more...] about Black Friday comes to the UK
Dubbed the "Rock Star of Digital Marketing," Canada's Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in MontrÃ©al, QuÃ©bec, Canada. A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over breakfast on November 18, 2010. In a wide-ranging conversation, Joel (pictured above … [Read more...] about FIR Interview: A conversation with Mitch Joel in London
Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues. Get this podcast: Download … [Read more...] about FIR Interview: Content Rules co-authors CC Chapman and Ann Handley