Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in MontrÃ©al, QuÃ©bec, Canada.
In a wide-ranging conversation, Joel (pictured above right) explains why brands can’t be human. He talks about Six Pixels of Separation, the book he wrote in 2009 (now published in ten languages and just released in paperback) and expounds on the intrinsic connections between people. He gives his impressions of the new Google operating system and argues that the OS is the platform as he suggests what’s coming in the mobile space. And much more.
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About our Conversation Partner
Mitch Joel is President of Twist Image, an award-winning digital marketing and communications agency. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His newspaper business column, â€œNew Business – Six Pixels of Separation,â€ runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, â€œUltraportable,â€ is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business and marketing best-seller. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.
Joel is frequently called upon to be a subject matter expert for The Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets.
He is a Board Member and Vice-Chair for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society. He is also a former Board Member of the Interactive Advertising Bureau of Canada. Joel sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.
Connect with Mitch on Twitter: @mitchjoel.
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)