FIR Interview: A conversation with Mitch Joel in London

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Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada.

A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over breakfast on November 18, 2010.

In a wide-ranging conversation, Joel (pictured above right) explains why brands can’t be human. He talks about Six Pixels of Separation, the book he wrote in 2009 (now published in ten languages and just released in paperback) and expounds on the intrinsic connections between people. He gives his impressions of the new Google operating system and argues that the OS is the platform as he suggests what’s coming in the mobile space. And much more.

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About our Conversation Partner

Mitch Joel is President of Twist Image, an award-winning digital marketing and communications agency. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His newspaper business column, “New Business – Six Pixels of Separation,” runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, “Ultraportable,” is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business and marketing best-seller. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is frequently called upon to be a subject matter expert for The Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets.

He is a Board Member and Vice-Chair for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society. He is also a former Board Member of the Interactive Advertising Bureau of Canada. Joel sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Connect with Mitch on Twitter: @mitchjoel.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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