Jeffrey Eggen speaks with FIR co-host Shel Holtz about Ford Motor Company’s new multi-channel promotion to introduce the 2012 Ford Focus, the Focus Rally America. Unveiled at BlogWorld and New Media Expo 2010 in Las Vegas, the promotion – which follows on the heels of the successful Ford Fiesta social media campaign – marries all four types of available media: paid, owned, earned, and social.
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About our Conversation Partner
Jeff has held a wide variety of marketing and sales positions for Ford in the US and overseas. He has been Marketing Manager for Ford Focus, Ford F-150, Ford Contour, Ford Escort, Mercury Sable, Mercury Mountaineer, and Mercury Mariner. He has held product development positions in Ford, Lincoln, and Jaguar. Finally, from 2004-2008, Jeff led the sales and marketing for Ford in 19 Asia Pacific markets including Korea, Singapore, and Hong Kong.
Before joining Ford, Jeff worked as a journalist, TV news anchor, and marketing communications manager in Kuwait and Venezuela. He holds a BBA from Furman University (Greenville, SC) and an MBA from the University of Texas at Austin.
Jeff lives outside Detroit with his wife and four children.
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)