Dell sees chief listeners as critical to making sure the right people in the organization are aware of what conversations on the web are saying about them, so that relevant people in the business can connect with customers.
In this FIR Interview, hosts Neville Hobson and Shel Holtz talk with Dell’s Susan Beebe – one of two Chief Listeners at the company – and Richard Binhammer about the Chief Listener role, what it entails, how it works at Dell and what other organizations can consider for keeping the right people in the organization connected with people engaged in conversations online.
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About our Conversation Partners
Back in 1996 during the dot-com boom, she launched, developed and matured a startup firm that provided high-end technology services and full IT organizational outsourcing to municipal governments, law firms, court systems, hospitals, clinics, non-profits and some niche small business clients. Business revenue grew five-fold in only two years. Additionally, she led the effort to develop an all new supply chain and delivery system for the launch of branded desktops, servers and laptop systems.
Susan is a UCLA law grad, certified MCSE: Security & Messaging engineer and a certified global project manager (PMP) with 15+ years in the IT industry. She has performed globally complex and challenging projects and enjoys delivering quality results. You can find Susan on Twitter @SusanBeebe.
At Dell, Richard plans and implements strategic corporate communications to achieve business success and support/build corporate reputations. Most recently his responsibilities include new efforts in social media. He is experienced in positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)