Content Summary: A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists: Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com. Scott Monty, head of social media at Ford Motor Company, which used traditional … [Read more...] about FIR Live #18 – August 14, 2010: Web pages or Facebook?
Archives for August 2010
Discuss perspectives on CSR with ExxonMobil
Can oil companies be socially responsible? asks Ken Cohen, vice president of public and government affairs at US oil giant ExxonMobil in a post on the company's Perspectives blog. Cohen says his question is prompted by an article in Ethical Corporation magazine entitled "Beyond petroleum: Why the CSR community collaborated in creating the BP oil disaster" , referencing the Deepwater Horizon oil-spill catastrophe in the Gulf of Mexico in April. Cohen writes: [...] The oil and gas … [Read more...] about Discuss perspectives on CSR with ExxonMobil
Measure your fame in tweets and likes
You have to wonder who really would be taken in by the story of a girl who quit her job very publicly in a series of 33 photos that, via text on a whiteboard, tell the story of why she quit and what she thinks of her boss. I was when I saw it yesterday (although I did have the tiniest "this looks too good to be true..." thought). But maybe we want to believe a story like this. It's credible: it could be true! It reflects a desire in many of us - and a sneaking admiration in a lot of us - to … [Read more...] about Measure your fame in tweets and likes
The Hobson and Holtz Report – Podcast #559: August 9, 2010
Content summary: FIR Interview with Lee Aase, Mayo Clinic, posted; diary note: FIR Live is on August 14; Thanks for your votes: we're #1 on Podcast Alley (Business); listener comments; 5 minutes on... Virgin America's Toronto Provacatuer, HP Labs analyzes what makes a tweet influential and Tom Foremski explains it, big brands using newspaper circulars on Facebook, new business podcast in the UK from Journalism.co.uk; News That Fits: Farewell Google Wave, Dan York reports, it's in the metadata: … [Read more...] about The Hobson and Holtz Report – Podcast #559: August 9, 2010
Best-practice examples of Twitter and investor relations
The number of publicly-listed companies using microblogging tool Twitter as a communication channel to investors and the financial community is on the rise, with more than 150 such companies announcing their financial results and tweeting highlights from their earnings calls on Twitter, according to IR Web Report. [...] While it’s still early in the evolution of investor relations communications on the social web, it’s clear that Twitter is going to be a major channel. Of course, most … [Read more...] about Best-practice examples of Twitter and investor relations