I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors about fat and slim peppered the comments I received. A minority felt ambivalent about the idea and said it was inevitable. What prompted this little opinion-feeler was an editorial in the Wall Street Journal (paywall) a few days ago. … [Read more...] about Are ads in books such a bad idea?
Archives for August 2010
One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of 2054, the year of the filmâ€™s story, advertising displays deliver targeted advertising to passers-by: video cameras scan your eyes using iris recognition technology that identifies you and checks your shopping preferences against a data store, enabling brands to â€œknowâ€ you and thus deliver … [Read more...] about Shopkick may redefine consumer loyalty
Content summary: FIR Live #18 posted; David Parmet joins Converseon; listener comments; 5 minutes on... Twitter's official tweet button has arrived, a few mobile web stats and facts, HP has lost its way, GAP offering FourSquare discount; the Media Monitoring Minute with CustomScoop; News That Fits: TweetChats for business, Michael Netzley reports from Singapore on the tragic, the unusual and an accomplishment, a UK survey suggests that social networks rival newspaper sites for breaking news, … [Read more...] about The Hobson and Holtz Report – Podcast #560: August 16, 2010
The Dry Erase / Whiteboard Girl hoax - the story of the girl who supposedly quit her job and explained it all in a series of 33 photos of text she wrote on a whiteboard - makes me think of trust, as in: how do you know what you read online, never mind in print, is true or not? The answer is that you don't. Not really, no matter the source and how much you've come to trust in that source - meaning, the person who wrote what you're reading - as someone who has a record of telling the truth. Jon … [Read more...] about With social media, there are no editors
There's a distinctly autumnal look and feel to things this chilly Sunday morning as I sit at the desk in my home office with a second cup of tea of the day and my RSS reader, the digital equivalent of reading through the daily newspapers. I'm also listening to FIR Live #18, the episode Shel and I did last night that is a terrific conversation among a group of pretty knowledgeable people who talked about the wisdom or otherwise of using Facebook in your marketing rather than your own website. … [Read more...] about Ten topics from a good week