The Hobson and Holtz Report – Podcast #562: August 30, 2010

Content summary: Follow-up on survey samples; correction on Disney blog aggregation story from last show; listener comments discussion; 5 minutes on… the Oxford English Dictionary may become an online-only publication, ghost-blogging firms, new thriller sells more e-books than hardcovers, how the public views PR/advertising; the Media Monitoring Minute with CustomScoop; News that Fits: Burson’s "State of Mobile Communications" report, Michael Netzley reports from Singapore on Pakistan and floods, meet the Chief Listening Officer, FTC issues order to PR firm to…

Meet the Chief Listening Officer

One of the things I hear a great deal of when in conversation with businesses about communication is how important it is to listen to what people are saying. I couldn’t agree more – you need to listen before you can engage in a conversation.  ‘Engage’ is the operative word here because if you’re really interested in connecting with your customers, your employees, anyone else with whom you wish to, well, engage, you do need to have a good idea…

Connect your community with a Twitter daily newspaper

About a month ago, I discovered Paper.li, a service that aggregates content linked to by people in a Twitter community into an online newspaper. It’s one of the most useful ways I’ve found for surfacing news and information I might otherwise have missed entirely. Not only that, "Neville Hobson Daily," the newspaper I created with Paper.li, gives me insight into the kinds of content some in my own Twitter community find useful or interesting that they link to it. Some…

A simple answer to texting while driving

With a lot of cars on the UK roads this Bank Holiday weekend, it’s a fair bet that quite a few drivers will be using their mobile phones while driving their vehicles. While holding a mobile device in your hand and using it when driving is illegal in the UK, hands-free use isn’t. So if you have a means to use your phone while not handling it, you should be ok as far as the law is concerned. Yet is…

The Hobson and Holtz Report – Podcast #561: August 23, 2010

Content summary: Listeners’ comments and discussion; 5 minutes on… Have you heard of Facebook Stories (and Twitter Tales)?, books disruption: Seth Godin will no longer publish the old way and ads are coming, Disney invites bloggers to get aggregated, Skype etiquette; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on serendipity and discovery, Michael Netzley in Singapore takes a look at mobile communications in Indonesia; music from A Band Called Quinn; and more. Get FIR: Download…

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