A few weeks ago, I installed a new WordPress plugin on this site that would enable visitors on mobile devices to find their experience here worthwhile and make it more likely they would stick around on their visit, perhaps engage by leaving a comment, and maybe even return again. The plugin is the WordPress Mobile Pack and it automatically knows a mobile device when it's accessing content here. So instead of the web pages you see on a desktop or laptop screen, you'd see content displayed … [Read more...] about Compelling reasons to mobilize your website
Archives for July 2010
Is The Times paywall a viable business model?
Comment and opinion have intensified in the past few days that The Times paywall isn't working. And according to The Guardian, the paper has seen a 90 percent fall in its online readership since the paywall went up three weeks ago. Hitwise has a different view, backed up by its analysis of what's actually happening with The Times online according to its latest research. [...] In the weeks before the paywall went up www.thetimes.co.uk had an average market share of 4.29% in the News and … [Read more...] about Is The Times paywall a viable business model?
FIR Cut: Vaseline skin lightening cream meets social networking
Overflow from FIR #556 on July 19, 2009. Salon.com: Skin-lightening meets social networking NDTV Profit: Vaseline's skin-lightening Facebook app stirs debate Download this podcast (798Kb, 1:51) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: Vaseline skin lightening cream meets social networking
FIR Cut: BBC tests tracking real-time Twitter trends with Zeitgeist tool
Overflow from FIR #556 on July 19, 2010. Journalism.co.uk: BBC tests tracking real-time Twitter trends with Zeitgeist tool BBC R&D Blog: Zeitgeist - the most shared BBC links on Twitter Download this podcast (1.52Mb, 3:42) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: BBC tests tracking real-time Twitter trends with Zeitgeist tool
The Hobson and Holtz Report – Podcast #556: July 19, 2010
Content summary: New FIR Interview and Book Review posted; three winners of the contest to win free FIR iPhone apps: Ike Pigott, Stephen Waddington, Kris Gallagher; listener comments; 5 minutes on... social messaging dos and don'ts, Foursquare mayors get 25% off at Ann Taylor, paper boarding pass set to disappear, CMS for creating Layar content; the Media Monitoring Minute with CustomScoop; News That Fits: the pioneer behind @ComcastCares Frank Eliason goes to Citi, Michael Netzley reports from … [Read more...] about The Hobson and Holtz Report – Podcast #556: July 19, 2010
Opportunity knocks for a good UK business podcast
One of the things that continues to surprise me is the lack of niche business podcasts in the UK. I don't mean the slickly-produced offerings from mainstream media organizations, of which there are many. By 'niche,' I mean podcasts like IABC Cafe2Go, the show from IABC, a professional association (and which I occasionally produce on a volunteerism basis). Or Media Bullseye Roundtable, a discussion podcast on social communication. Then there are PR- and marketing-related shows such as Donna … [Read more...] about Opportunity knocks for a good UK business podcast
Introducing PollStream, FIR’s newest sponsor
We're delighted to welcome Pollstream as a new sponsor to For Immediate Release. We learned several years ago that listeners welcome sponsors that offer content relevant to their work. Ragan Communications' steady stream of opportunities for communications-focused professional development and CustomScoop's insights related to monitoring fit right into that framework. PollStream continues the tradition. PollStream is a leading provider of interactive engagement and community building … [Read more...] about Introducing PollStream, FIR’s newest sponsor
FIR Interview: David Meerman Scott on "Marketing Lessons from the Grateful Dead"
David Meerman Scott, author of The New Rules of Marketing and PR and several other books, collaborated with Hubspot CEO Brian Halligan to write Marketing Lessons from the Grateful Dead. The iconic jam band - the most successful touring band in history - innovated a variety of business practices unheard of for recording artists, from incorporating and establishing a board of directors that included road crew and office staff to establishing its own merchandising and ticket sales organizations. … [Read more...] about FIR Interview: David Meerman Scott on "Marketing Lessons from the Grateful Dead"