Content summary: New FIR Interview and Book Review posted; three winners of the contest to win free FIR iPhone apps: Ike Pigott, Stephen Waddington, Kris Gallagher; listener comments; 5 minutes on… social messaging dos and don’ts, Foursquare mayors get 25% off at Ann Taylor, paper boarding pass set to disappear, CMS for creating Layar content; the Media Monitoring Minute with CustomScoop; News That Fits: the pioneer behind @ComcastCares Frank Eliason goes to Citi, Michael Netzley reports from Singapore, the Apple press conference and the iPhone 4, Dan York reports; music from Chiwawa; and more.

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For Immediate Release: The Hobson & Holtz Report, for July 19, 2010: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #556 show notes at The New PR Wiki

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So, until Monday July 26…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)