Introducing PollStream, FIR’s newest sponsor

Updated on July 18, 2010

We’re delighted to welcome Pollstream as a new sponsor to For Immediate Release.

We learned several years ago that listeners welcome sponsors that offer content relevant to their work. Ragan Communications’ steady stream of opportunities for communications-focused professional development and CustomScoop’s insights related to monitoring fit right into that framework. PollStream continues the tradition.

PollStream is a leading provider of interactive engagement and community building solutions. The company’s clients apply PollStream’s two-way dialogue solutions to engage, educate and inform customers and employees online. Solutions include Poll, Quiz, Comment Engine, Sparkplug and Hive, each of which taps into participants’ fundamental desire to declare and compare ideas, opinions and recognition.

FIR listeners were first introduced to PollStream in an FIR interview back in March 2009 with company founder Steven Green and TD Canada Trust communicator Wendy Arnott. The pair discussed TD’s use of The Hive as a tool to generate internal discussion of customer service among the bank’s employees.

The sponsorship will feature a 60-second report in each episode of "The Hobson & Holtz Report" that provides listeners with insights into interaction with audiences. Visitors to the FIR website will also be able to participate in a PollStream poll that will change every couple of weeks (check out the first one: it’s in the right-hand sidebar.)

We encourage listeners to explore how PollStream can help achieve your objectives by visiting the special FIR page on the PollStream site.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Joseph Thornley

    Neville, it's great to see you continue to build momentum with FIR. While others have faded, you and Shel have sustained yourselves as a critical must-visit every week. Each of your sponsors are smart to associate themselves with you.

  2. neville

    Joseph, many thanks for your kind words, I appreciate them. And thanks for your continuous support of FIR since the very beginning in 2005. It's the listeners like you who are key to the momentum.

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