Valuable insights for marketers if they listen

The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted over the past six months by US agency 360i, suggests…

The huge potential of India

Swedish internet monitoring and analytics firm Royal Pingdom posted some great metrics today on which countries are the largest in terms of internet users and speculates on what the future might hold. While the primary chart in Royal Pingdom’s post is simply a ranking of the top 20 countries on…

FIR Interview: Augie Ray, Forrester Research

Senior Forrester analyst Augie Ray speaks with FIR co-host Shel Holtz about The ROI of Social Media Marketing, a new report from Forrester Research that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, "Social media…

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