The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted over the past six months by US agency 360i, suggests…
Swedish internet monitoring and analytics firm Royal Pingdom posted some great metrics today on which countries are the largest in terms of internet users and speculates on what the future might hold. While the primary chart in Royal Pingdom’s post is simply a ranking of the top 20 countries on…
Senior Forrester analyst Augie Ray speaks with FIR co-host Shel Holtz about The ROI of Social Media Marketing, a new report from Forrester Research that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, "Social media…
Content summary: Contest continues for free FIR iPhone app; next FIR Live is August 14 with panellists that include Steve Rubel, Scott Monty and Jennifer Cohen; new FIR Interview with the Smithsonian’s Michael Edson posted, another one to come this week with Forrester’s Augie Ray; no report from Michael Netzley…
FIR Live is back! Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject the panel will discuss on Saturday, August 14 in our live call-in show, at 10am Pacific, 1pm Eastern and 6pm London. The panel will include: Steve Rubel,…
If you’re a regular visitor to this blog, you may notice something different about its appearance today. Still familiar-looking, perhaps, but sort of different. If you only see the content as an RSS or email subscriber, well, head on over to the site and take a look. I changed the…
Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them. You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial.…
With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook. The BBC…
