The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don't really understand people's behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted over the past six months by US agency 360i, suggests that while consumers talk about brands on Twitter and exchange comment and opinion about brands in conversations with their friends, they don't engage in any meaningful way … [Read more...] about Valuable insights for marketers if they listen
Archives for July 2010
The huge potential of India
Swedish internet monitoring and analytics firm Royal Pingdom posted some great metrics today on which countries are the largest in terms of internet users and speculates on what the future might hold. While the primary chart in Royal Pingdom's post is simply a ranking of the top 20 countries on the net in terms of users, the chart you see here is far more interesting when you contrast such numbers against population size. China is the obvious one to note, with its huge population and relatively … [Read more...] about The huge potential of India
FIR Interview: Augie Ray, Forrester Research
Senior Forrester analyst Augie Ray speaks with FIR co-host Shel Holtz about The ROI of Social Media Marketing, a new report from Forrester Research that goes beyond the financial measures to address a variety of ways to assess the impact of companies' social media efforts. According to Forrester, "Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both quantitative and qualitative. To properly value the … [Read more...] about FIR Interview: Augie Ray, Forrester Research
The Hobson and Holtz Report – Podcast #557: July 26, 2010
Content summary: Contest continues for free FIR iPhone app; next FIR Live is August 14 with panellists that include Steve Rubel, Scott Monty and Jennifer Cohen; new FIR Interview with the Smithsonian's Michael Edson posted, another one to come this week with Forrester's Augie Ray; no report from Michael Netzley this week (get well soon, Michael!); listener comments discussion; 5 minutes on... BP's carrier pigeons, the Social Media Club hits 100,000 members, why Facebook will never add a … [Read more...] about The Hobson and Holtz Report – Podcast #557: July 26, 2010
FIR Live set for August 14 on Facebook-focused campaigns
FIR Live is back! Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject the panel will discuss on Saturday, August 14 in our live call-in show, at 10am Pacific, 1pm Eastern and 6pm London. The panel will include: Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising … [Read more...] about FIR Live set for August 14 on Facebook-focused campaigns
Creating a fresh canvas
If you're a regular visitor to this blog, you may notice something different about its appearance today. Still familiar-looking, perhaps, but sort of different. If you only see the content as an RSS or email subscriber, well, head on over to the site and take a look. I changed the theme, the collection of PHP pages, cascading style sheets and other web things that govern a blog's appearance and certain behaviours. For the past couple of years, I've been running Thesis, a premium WordPress theme … [Read more...] about Creating a fresh canvas
FIR Interview: Michael Edson and the Smithsonian Commons
Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them. You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial. Get this podcast: Download the MP3 file (11.1Mb, 27:33) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the new FIR app for your … [Read more...] about FIR Interview: Michael Edson and the Smithsonian Commons
Facebook is not the only game in town
With the news confirmed that Facebook membership now exceeds 500 million people worldwide - that's nearly 10 percent of the world's total population - it's a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook. The BBC has produced an attractive visual display on the rise and fall of social networks using metrics from market researcher Nielsen in June as its source. As the chart here on the … [Read more...] about Facebook is not the only game in town