FIR Speakers and Speeches: Mel Carson at Dell B2B Social Media Huddle

dellb2b92 The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.

Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.

In this FIR Speakers & Speeches podcast, Mel Carson, Community and Social Media Manager at Microsoft Advertising in the UK, talks about Learning and Earning and offers some practical ideas of how to get the best from social media marketing and your business presence on the web.

About the Dell B2B Presenter

melcarson Mel Carson’s role at Microsoft Advertising is to build relationships within the online advertising community, supporting and educating through the Microsoft Advertising Blog, evangelising through social media, and by speaking about internet marketing at conferences, trade shows & other events.

Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned and executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that social media marketing was going to be huge!

Mel has spoken about Internet Marketing, adCenter, Search, Social Media & Digital at conferences and events all over the world including US, UK, Canada, Middle East, Ireland, Spain & Iceland.  He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College, part of London University.

For the last three years, Mel has been writing a digital blog for Media Week at and at his own site

Twitter: @MelCarson.

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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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