
Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.
In this FIR Speakers & Speeches podcast, FIR co-host Neville Hobson kicked off the event with an introductory presentation that addressed the big question: Why should you care about social media?
- While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or at Slideshare).
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About the Dell B2B Presenter




He is Head of Social Media Europe for WCG and co-host of the For Immediate Release podcast series.
Twitter: @jangles.




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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Photo of Neville Hobson by Benjamin Ellis, used under CC license. Taken at the Dell B2B Huddle.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)