From the NewComm Forum session description:
NetApp (#1 on Fortune’s Best Companies to Work For in January 2009) employees around the world wanted more opportunities to communicate – with each other and with leadership. Based on this employee input, NetApp built an online community, NetApp Live, connecting its global workforce and delivering on its brand promise.
Learn from NetApp’s experiences building an online community for employees, including building a cross-functional team to drive the initiative, conducting a thorough vendor-evaluation process, developing social media guidelines, identifying the people and skills needed to manage the site, launching community, encouraging participation, and the metrics to assess the impact. Discover why social media is an investment in NetApp’s future.
This presentation was part of the "New Communications & Communities" track.
Special thanks to Michael Procopio for supplying the recording.
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About Francesca Karpel, Senior Manager, Internal Communications, NetApp
Francesca has spoken at conferences and provided best practice examples in professional texts on internal communications and branding.
Francesca earned a BA from Smith College and an MBA from the Kellogg School of Management at Northwestern University. She also studied at Ã‰cole SupÃ©rieure des Sciences Ã‰conomiques et Commerciales, Cergy-Pontoise, France, one of the premier management schools in Europe.
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)