FIR Speakers and Speeches: Dell’s Manish Mehta on social media measurement

Content summary: Manish Mehta, Dell’s VP of Social Media and Community, pinch-hit for Neville Hobson as the closing keynote speaker at New Communications Forum 2010. Neville was grounded in the UK by the volcanic ash cloud, so he recorded a video introduction of Mehta, who spoke about measuring social media to deliver business value.

A special thanks to Todd Van Hoosear for supplying the recording.

Download a PDF of Manish’s PowerPoint presentation so you can follow along with the talk.

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About our Conversation Partner

Manish Mehta serves as Vice President, Global Online for Dell Online where he heads up strategy, social media & community, and search globally. He has been previously responsible for all of dell.com site capability development and re-architecture, innovation, analytics, content operations and design across every product line and business unit worldwide. Online operations have included all regional sites across Asia-Pacific and Japan (APJ), Europe, Middle East and Africa (EMEA), and Americas including US, Latin America and Canada.

Before assuming his current role, Manish held various entrepreneurial roles at Dell. He was responsible for Dell’s Global eBusiness and CRM strategy across all Transactional and Relationship businesses for Dell reporting to Dell’s Chief Marketing Officer. He served as an Executive Member of Dell Ventures, Dell’s Venture Capital organization where he held several board member and advisory board member positions with a number of private venture backed startup companies.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)