The "Twitter book" called Social Media Marketing GPS was the idea of social media marketing diva Toby Bloomberg whose plan was to create a resource for marketers written by the community of social media marketers.
I was one of about 40 people Toby interviewed via Twitter; my topic was podcasting. I provided my answers in individual tweets mentioning the #smgps hashtag, and all of those tweets are in the finished book.
Congratulations, Toby, and thanks again for inviting me to be part of your great experiment:
[…] I wondered if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing.
The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.
[…] What developed was the first business book of interviews written on Twitter by the people who were working in the space. Twitter became both a content platform and a distribution channel.
Spreads over twelve distinct chapters, it’s a great collection of credible thoughts and worthwhile ideas about social media and marketing from people who have been involved in this from the early days when ‘social media’ meant blogs.
Here’s the detail:
Introduction: Toby Bloomberg
Chapter 3: Social Media Research: The 1st Listening
Interviews with C.B. Whittemore, Joel Rubinson
Chapter 6: Tactics Second:
Blogs, Twitter, Social Networks, Podcasts, Vlogs,
Interviews with Julie Squires, Yvonne DiVita, Connie Reece
AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling,
Bill Flitter, Nick Burcher, Marianne Richmond
After Forward: David Meerman Scott
Worth paying attention to.
Get your copy. And why not tweet it?