FIR Interview: New Media Author and Speaker Amber Mac

In this FIR Interview, listener Kris Gallagher talks to new media personality Amber MacArthur – better known as Amber Mac – about her new book, Power Friending.

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About our Conversation Partner

ambermac Amber MacArthur is a new media host/producer, strategist, and speaker. Most recently Amber worked at Citytv as its New Media Specialist in 2006, reporting on new media and interactive news and trends on a national news program and hosting/producing Webnation, a half-hour current affairs program about internet culture. Prior to Citytv, Amber spent two years working as a TV host/producer with tech guru Leo Laporte at G4techTV, a national television channel entirely devoted to technology.

Amber also developed commandN, a popular video podcast that covers online and offline technology trends. Aside from experience in the broadcast industry, Amber spent four years as a web strategist at Razorfish and software start-up HigherMarkets, both in San Francisco. She also worked as a web strategy manager for Microsoft Canada, but she is a Mac fan at heart.

About Our Interviewer

krisgallagher Kris Gallagher is Internal Consultant in the Marketing Communications department at DePaul University, Chicago, and a regular commenter to FIR.

Kris’ previous positions include manager of Marketing Communications at the Illinois Masonic Medical Center; and Staff Specialist in the Public and Member Communications department at the American Hospital Association. She is a graduate of the Kellogg School of Management.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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