In this FIR Interview, listener Kris Gallagher talks to new media personality Amber MacArthur – better known as Amber Mac – about her new book, Power Friending.

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About our Conversation Partner

Amber MacArthur is a new media host/producer, strategist, and speaker. Most recently Amber worked at Citytv as its New Media Specialist in 2006, reporting on new media and interactive news and trends on a national news program and hosting/producing Webnation, a half-hour current affairs program about internet culture. Prior to Citytv, Amber spent two years working as a TV host/producer with tech guru Leo Laporte at G4techTV, a national television channel entirely devoted to technology.

Amber also developed commandN, a popular video podcast that covers online and offline technology trends. Aside from experience in the broadcast industry, Amber spent four years as a web strategist at Razorfish and software start-up HigherMarkets, both in San Francisco. She also worked as a web strategy manager for Microsoft Canada, but she is a Mac fan at heart.

About Our Interviewer

Kris Gallagher is Internal Consultant in the Marketing Communications department at DePaul University, Chicago, and a regular commenter to FIR.

Kris’ previous positions include manager of Marketing Communications at the Illinois Masonic Medical Center; and Staff Specialist in the Public and Member Communications department at the American Hospital Association. She is a graduate of the Kellogg School of Management.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)